Using Mirri Board to add Creative Impact

With the installation of our new Ryobi 9-series SRA1 LED-UV Press in January a whole host of new opportunities awaited us.

The increased press size format has allowed us to produce basic items like A1 Posters and 8pp folded leaflets in house which previously would have been outsourced.

The instant drying has seen us receive enquiries from print buyers specifically wanting a UV litho printer, as they know UV litho print on uncoated stocks looks more vibrant than on a standard press. The reason for this is there is minimal absorption of the ink as the sheets are dried just before the press delivery.

Similarly the instant drying nature of UV Litho Printing has also attracted some fast-turnaround work, which would normally require a couple days to fully dry on a conventional litho press. Since January we have picked up a same-day poster contract for a publisher in London.

However, the most exciting benefit of the LED UV press is when the instant ink drying is utilised to print on specialist substrates such as ‘Simulator’ (like tracing paper), polyprop and mirrored board. It was on the ‘Mirri’ branded mirrored board that we printed a very impressive cover for Earth Island’s Packaging Solutions Magazine in February.

It was a case of in at the deep end; it was our first print job on mirrored board; it was our first job printing with opaque white ink; all on a new press. What could go wrong?! Thankfully it all went to plan!

The opaque white was printed on the first run. This makes areas on the cover less or non-metallic to achieve a greater contrast. It also allows areas of the image that would normally be white-out on standard stock to appear as white, despite the silver surface. It proved to be a simple run, but the novelty of it garnered a fair bit of interest from the office staff.

LED UV Printing on Mirri Board

The CMYK run was applied to the Mirri Board to produce a truly striking image of the Ice Queen.

However, from when we first starting working with Earth Island for this cover, we knew that we wanted to elevate the cover to the next level. So after the print process, we added a sculptured emboss. This gave a multi-depth 3D finish to the Ice Queen which worked so well with the reflective Mirri Board surface.

Contact us for a sample pack of items we’ve printed on Mirri Board using CMYK and opaque white UV ink.